The Social Blog and Arrow Icons

Archive for September, 2014

SEO: A Strategy for the Long Haul

Much is often made of a website’s ability to rank highly on Google, and building up to those elusive first page positions is probably a task high on many marketers to-do lists. But what is the real takeaway? How does ranking on Google make money for your business? It’s easy to break it down to the […]

What is the ROI of Social Media?

As more marketers have integrated social media strategies into their annual budgets and marketing plans, the question of how to quantify these efforts and prove that they’re working has become ever more important to answer. We want to know that the time and money we’re dumping into the social sphere is coming back to us somehow. […]