As a marketer or a business owner, people are probably trying to sell you website upgrades and enhancement services all the time. It’s likely that you’re spending more and more on your site every year, and seeing the ROI from those costs can sometimes be difficult. At The Mac Groups. we think that you should fully […]
In case you missed the story from last weekend, a controversy broke after Sunday’s NFL game between the Buffalo Bills and the Detroit Lions involving a Detroit fan who was allegedly using a laser pointer to distract Buffalo players during key parts of the game. It turns out that this is a pretty serious offense, […]
Much is often made of a website’s ability to rank highly on Google, and building up to those elusive first page positions is probably a task high on many marketers to-do lists. But what is the real takeaway? How does ranking on Google make money for your business? It’s easy to break it down to the […]
As more marketers have integrated social media strategies into their annual budgets and marketing plans, the question of how to quantify these efforts and prove that they’re working has become ever more important to answer. We want to know that the time and money we’re dumping into the social sphere is coming back to us somehow. […]
Many of the clients we’ve worked with or otherwise bumped into over the years have probably asked themselves this question — given that we’re a social and digital media agency. But how do you go about finding the answer? We have some questions for you to ask yourself about your current marketing situation that will help. […]