With a $200 ad budget and an awesome event to promote in Buffalo, Liberty Hound sold out their 4th of July VIP Party via Facebook advertising. 150 tickets sold at $35, coming out to $5,250. And that number doesn’t even factor in the revenue that the guests will rack up at the bar on Friday. The take away: Facebook […]
SEO, PPC, SEM, SMM, Content Marketing, Link Building, etc…. You know that it all has to do with search engines, but that’s not really enough is it? I agree. That’s not enough. So, I want to give a breakdown of what all of these acronyms and phrases mean. But first, let’s take a look at […]
If you read this blog at all, you know my affinity for SEO. That’s what I do on a daily basis. But, the truth is that SEO can’t do everything. Where it fails, however, paid ads (PPC, social media ads, etc.) can fill in. Here are a few things that PPC can do, but that SEO either […]