Pay per click (also called cost per click, paid ads and so on) is pretty simple to understand. You pay money to Google to have ads for your website pop up in organic search (and elsewhere). However, just because the concept is simple doesn’t mean that the practice is. Here are 5 things you should […]
SEO, PPC, SEM, SMM, Content Marketing, Link Building, etc…. You know that it all has to do with search engines, but that’s not really enough is it? I agree. That’s not enough. So, I want to give a breakdown of what all of these acronyms and phrases mean. But first, let’s take a look at […]
If you read this blog at all, you know my affinity for SEO. That’s what I do on a daily basis. But, the truth is that SEO can’t do everything. Where it fails, however, paid ads (PPC, social media ads, etc.) can fill in. Here are a few things that PPC can do, but that SEO either […]