If you read this blog at all, you know my affinity for SEO. That’s what I do on a daily basis. But, the truth is that SEO can’t do everything. Where it fails, however, paid ads (PPC, social media ads, etc.) can fill in. Here are a few things that PPC can do, but that SEO either […]
I was trying to think of a metaphor with which to compare SEO “trends” in this post, and I figured that the ocean tide is probably the best example. Tides come in and out on a scheduled basis due to the water’s reaction to gravitational forces. SEO “trends” go in and out (on a much […]
Everyone is a prophet in the digital marketing world, especially amongst bloggers. Whether or not these prophets end up as false prophets comes down to either luck or the self-evidence of their predictions. I just read an article on a blog that I usually like. But, today’s post was just too obvious (for the vast majority). Because […]
Almost anyone who searches the internet uses Google. A handful of people use Bing or Yahoo – and these people probably use Google too. Most people avoid other search engines because they don’t offer anything more than Google, and their user interfaces are so cluttered and ugly. Enter DuckDuckGo… Yes, the name isn’t simple and […]
SEO is not like a lot of other disciplines. It’s only been around for a little over a decade and, in that time, it has changed dramatically on a regular basis. Since that’s the case, people in and out of the trade throw around a lot of SEO legends. They start as rumors, turn into […]