As more marketers have integrated social media strategies into their annual budgets and marketing plans, the question of how to quantify these efforts and prove that they’re working has become ever more important to answer. We want to know that the time and money we’re dumping into the social sphere is coming back to us somehow. […]
Many of the clients we’ve worked with or otherwise bumped into over the years have probably asked themselves this question — given that we’re a social and digital media agency. But how do you go about finding the answer? We have some questions for you to ask yourself about your current marketing situation that will help. […]
If you’ve been on social media at all in the past few weeks, you’ve probably noticed the crazy amount of people hopping on the ALS Ice Bucket Challenge bandwagon. What started out as a quirky movement to raise awareness and funding for Lou Gehrig’s Disease went full-blown viral, and has now seen more than 1 million people post Facebook videos […]
We don’t often like to brag or toot our own horn here at TMG, but we think we have a pretty darn good reason for it this time, so bear with us for just one blog post. You probably already know that The Mac Groups team is the social media power behind Wahlburgers, but you […]
With a $200 ad budget and an awesome event to promote in Buffalo, Liberty Hound sold out their 4th of July VIP Party via Facebook advertising. 150 tickets sold at $35, coming out to $5,250. And that number doesn’t even factor in the revenue that the guests will rack up at the bar on Friday. The take away: Facebook […]